It’s clear that Americans love their pets, and loyal pet owners are willing to spend money to keep their pets healthy and happy. Pet owners were projected to spend a whopping $150.6 billion on their furry friends in 2024. According to a study conducted by YouGov, nearly 50% of dog owners consider them their best friends, and 77% think their dogs know them, “very well.” At least 44% of dog owners have taken them to a professional groomer, making it an ideal area of focus for a new venture. Learn more about how to start a dog grooming business, and why dog grooming is a growth industry with a dedicated customer base and low initial investment.