Business ownership requires vision, dedication, and resilience, and the startup phase can be fraught with challenges and uncertainty. Setting strong first-year goals for a new business can put you on the fast track to success. Check out our top four new business goals and how franchising can help you achieve them.
1. Build a Loyal Customer Base
When you start a business or introduce a franchise to a community, you must focus on building a loyal customer base. Ensure you’re taking an omnichannel approach to your marketing efforts. Budget for both traditional and online marketing. Direct mail postcards and new mover marketing can raise brand awareness, while social media engagement helps build community.
2. Develop a Strong Team
Unless you plan to be an owner-operator, you’ll need a strong team to support your business. Recruit candidates whose values align with your business goals and customer service standards. Hiring and recruiting can take up to 30 hours per employee, so allocate your time wisely.
3. Master Inventory Management
Poor cash flow management is one of the top reasons new businesses fail, according to SCORE. One component of staying on budget is inventory management. To reduce expenses and hit your financial targets, make it a priority to eliminate overstocking. There’s a delicate balance between meeting consumer demand and being wasteful. Hitting the sweet spot will prevent unnecessary spending.
4. Be Cash Flow Neutral
Achieving profitability during your first year of operations is a lofty goal. Focus instead on being cash flow neutral. This means your business is generating enough revenue to cover its operating expenses, loan payments, and other expenses without accumulating excess cash or running at a loss. Once your business is cash flow neutral, you can turn your focus to achieving a profit.
Advantages of Franchising
Partnering with a franchise can give you a head start toward achieving these first-year goals for a new business. A franchise offers a turnkey business with the training and support you need to stay on track. You won’t be grappling with defining your unique selling proposition or target customer demographic. And, you won’t have to start from scratch when it comes to developing a brand or pulling together marketing material.
As a franchisee, you can tap existing owners for tips to effectively manage inventory. The franchisor handles national marketing and provides local marketing guidance and support. As a first-year franchisee, your initial training provides sales tactics to build a loyal customer base. Many franchisors also provide employee training tools and other strategies to streamline hiring.
Why Choose Aussie Pet Mobile?
In terms of franchising, Aussie Pet Mobile is the No. 1 mobile dog grooming franchise. We offer premium dog and cat grooming services in a cage-free environment from the convenience of our customers’ homes. If you love pets and want to build a recession-resistant business in a thriving industry, we offer many benefits:
Scalable Business Model
Our upfront three-territory package business model allows franchise owners to quickly expand to service the immense number of customers in their market and can support nine to 12 vans.
Customized Grooming Vans
Our grooming vans serve as mobile storefronts and are equipped with all the tools your groomers need to groom their furry friends in a stress-free environment. Lithium-ion batteries power the vans, so they don’t rely on outside electrical or water connections like most competing grooming businesses that operate on generator power.
Strong Parent Company
Aussie Pet Mobile is part of Home Franchise Concepts, the franchisor of 10 home services brands, dedicated to helping entrepreneurs reach their full potential.
Let’s Get Started!
Achieve your goals as a business owner. Inquire now to start exploring the Aussie Pet Mobile franchise.