Interested in owning a pet service business? Two popular choices are a Wag N’ Wash franchise and Aussie Pet Mobile. Both franchises offer unique advantages, but understanding the key differences will help you make an informed decision. Let’s dive into a side-by-side comparison to see how these dog grooming businesses stack up against each other.
Wag N’ Wash: A One-Stop Shop for Pets
TheWag N’ Wash franchise is more than just a grooming service; it’s a full-service pet store offering grooming, self-wash stations, pet food, and supplies. Founded in 1999, Wag N’ Wash has grown steadily, becoming a recognized name in the pet industry.
Wag N’ Wash Franchise Cost
- Initial investment: The initial investment for a Wag N’ Wash franchise ranges from $428,170 – $1,144,900. This includes the franchise fee, equipment, inventory, and initial working capital.
- Franchise fee: The franchise fee is $49,900.
- Ongoing fees: Royalty fees are 2%-4%.
Support and Training
Wag N’ Wash provides strong support to its franchisees. This includes:
- Training: A comprehensive training program that covers all aspects of the business.
- Marketing: National marketing campaigns and local store marketing support.
- Operations: Ongoing operational support and access to proprietary systems.
Market Position
Wag N’ Wash caters to pet owners looking for convenience and quality. By offering a variety of services and products under one roof, it attracts a broad customer base, from grooming clients to those shopping for pet food and accessories.
Aussie Pet Mobile: Grooming on the Go
Aussie Pet Mobile specializes in mobile pet grooming services. Established in 1996, Aussie Pet Mobile offers a convenient, stress-free grooming experience by bringing our full-service, cage-free, and eco-friendly Sprinter vans directly to the customer’s doorstep.
Franchise Investment
- Initial investment: The initial investment for an Aussie Pet Mobile franchise ranges from $178,845- $203,170. This includes the cost of the grooming van, equipment, and initial operating expenses.
- Franchise fee: The franchise fee is $19,950.
- Ongoing fees: Royalty fees include 4%-7% of gross sales.
Support and Training
Aussie Pet Mobile offers robust support to our franchisees:
- Training: An initial training program that includes both classroom and hands-on experience.
- Marketing: National advertising campaigns and local marketing strategies.
- Operations: Continuous support with a focus on operational excellence and customer satisfaction.
Market Position
Aussie Pet Mobile appeals to pet owners seeking convenience and personalized service. The mobile model eliminates the hassle of transporting pets to a grooming salon, making it an attractive option for busy customers or those with anxious pets who require personalized and ongoing grooming care.
Let’s Compare Financials*
| Wag N’ Wash | Aussie Pet Mobile | |
| Initial investment | $428,170 – $1,144,900 | $178,845- $203,170 |
| Financial assistance | 20% off franchise fee for qualified veterans | Up to $80,000 of in-house financing for qualified candidates including a 15% discount off initial franchise fees for qualified veterans |
| Ongoing royalty fees | 2%-4% | 4%-7% |
*Refer to Entrepreneur figures.
While Wag N’ Wash offers brick-and-mortar stores providing multiple services and products, Aussie Pet Mobile provides convenience, affordability, and customized services to meet clients and their four-legged friends all over town in custom grooming vans.
Make the Better Choice with Aussie Pet Mobile
In addition to lower initial investment and ongoing overhead costs than Wag N’ Wash, Aussie Pet Mobile enables franchise owners to work from home and on the go. Established in 1996, Aussie Pet Mobile has been building a fleet of high-tech grooming vans across the country ever since, with enthusiastic and dedicated franchisees. Home Franchise Concepts, a leading franchisor with over 30 years experience, acquired Aussie Pet Mobile in 2021, adding to its already robust system of home service franchise brands. The Home Franchise Concepts family of brands is a subsidiary of JM Family Enterprises, Inc., a privately held company with $20B in annual revenues. Both brands have much to offer, but for entrepreneurs seeking a more mobile/home-based business opportunity with a significantly less investment, and backed by a leading franchisor, Aussie Pet Mobile is worth exploring. Inquire now to learn more.