While tried-and-true methods are often the best way to build a business, it’s just as important to evolve along with your industry. You’re not chasing flash-in-the-pan trends; rather, you’re meeting customers where they are. When you stay on top of consumer wants and priorities, you’re putting yourself in the best position to succeed – and in the $2.1 billion pet grooming services industry, there’s quite a lot of success to be found!