While tried-and-true methods are often the best way to build a business, it’s just as important to evolve along with your industry. You’re not chasing flash-in-the-pan trends; rather, you’re meeting customers where they are. When you stay on top of consumer wants and priorities, you’re putting yourself in the best position to succeed – and in the $2.1 billion pet grooming services industry, there’s quite a lot of success to be found!
Here’s how you can take advantage of tech, lifestyle, and sustainability trends to grow your mobile grooming franchise in 2026 and beyond.
Mobile Grooming Franchise Trends to Watch
Workflow-Enhancing Technologies
We get it – keeping up with all the latest technologies can be overwhelming! The good news is that you don’t have to try everything to improve your mobile grooming franchise’s operational efficiency. For instance, Aussie Pet Mobile’s tech driven scheduling tools use automation to help us optimize routes and increase bookings. By strategically adopting automation and tech, you can streamline your procedures and simplify the day-to-day operations at your business. If you’re unsure where to start, your franchisor will be happy to point you in the right direction.
You don’t need to be a tech whiz to use today’s automation and workflow tools – they’re designed to be accessible and user-friendly. As you become more comfortable with them, you can find new ways to leverage their benefits across your franchise. Many franchise owners have found that customer relationship management software, reputation management, and scheduling software all help them stay on top of administrative tasks. Your digital marketing strategy can also be optimized through optimization, with reporting platforms that help you track the effectiveness of your message and target your campaigns to the right audiences.
Evolving Pet Parent Priorities
Americans spent an estimated $157 billion on their pets in 2025. With about $41.4 billion projected to go toward veterinary care and supplies, that means over $100 billion dollars spent on food, treats, toys, supplies, and other pet care services like grooming. There are more ways than ever to put pets first, and today’s pet parents strive to do just that.
According to the Zebra, Millennials and Gen Z make up half of all pet parents. 76% of Millennials report owning pets, giving them the highest pet ownership rates of any generation. To that end, pet parent lifestyle trends reflect the priorities of pet parents under 50. Younger pet parents, Millennials in particular, look to combine premium products with convenience that fits their fast-paced lives. They also put their pet’s comfort and well-being first, and they’re comfortable with paying extra for high-end services. Mobile grooming franchises that prioritize wellness are uniquely well-positioned to capitalize on the desires of Millennial and Gen Z pet parents, creating customer relationships that last for years to come.
Sustainable Pet Grooming Business Trends
During the franchise process, an important due diligence step is to make sure the franchisor shares your values. Customers will do the same thing before scheduling services with your business. For many pet parents, eco-friendly pet products and services are nonnegotiable. Incorporating environmentally sound practices into your mobile grooming franchise helps you meet the moment and earn the trust of your customers. Aussie Pet Mobile proudly goes above and beyond the industry standard for sustainable pet grooming businesses.
In addition to using eco-friendly grooming products and low-water bathing systems, we’ve placed our grooming van eco technology at the heart of our business model. Aussie Pet Mobile’s state-of-the-art grooming vans are designed with both pet well-being and environmental consciousness top of mind. Our vans are powered by lithium-ion batteries and designed to include air conditioning, water, and electricity. We don’t rely on outside hookups for water or electrical power, and we follow stringent non-idling practices to minimize our carbon footprint. After all, caring for pets means caring for the world they live in!
Will following these trends make it harder to grow?
On the contrary! Being mindful of what your customers are interested in is more likely to help you grow. Providing the services your customers are looking for and sharing their values is a smart way to earn their trust – and very possibly word-of-mouth referrals. Keep in mind that, as a franchisee, you won’t be doing this alone. Your franchisor researches and tests new services, products, and systems thoroughly to be sure they align with the business model before implementing them nationwide.
Forward-Thinking Franchising with Aussie Pet Mobile
Aussie Pet Mobile stays ahead of the curve with services that fit today’s pet parents. With our resources, support, and commitment to setting industry standards, we help you own your market and provide caring, compassionate services that make a difference in the lives of local pets.
Inquire now, and one of our franchise advisors will be in touch with more information about our mobile grooming franchise.